How To Write A Sales Letter
Whether you write a sales letter for direct mail or the Internet, an effective campaign can attract hundreds of new customers and boost your sales. You need a system to turn words into profits. Learn this one skill, and you'll have the power to create a successful business and the life you want to live.
If you think learning how to write a sales letter is hard, consider this: the better you communicate with your ideal customer, the more sales you'll close. One well-written sales letter will work for you 24 hours a day, 7 days a week -- and potentially attract more new business than you can handle.
Writing For Marketing
There's one resource that EVERY successful businessperson has in their home library: Dan Kennedy's The Ultimate Sales Letter. Dan gives you his million dollar system for writing and maximizing the power of a sales letter.
You may be thinking, "I want to signup new distributors and customers... Why should I spend my time learning how to write?" Answer: You can make more money than many doctors and lawyers make -- just by writing simple, conversational letters like the ones you'll be studying in The Ultimate Sales Letter. And it's even more true with widespread use of the Internet. There is a huge demand for people who can write sales letters.
Want more sales and customers? Learn how to write a sales letter. Take the time and effort to write copy that will grab your customers and shake sales loose. You need every tool to push yourself to the top.
10 Questions To Understand And Connect With The Customer
Before you write, get a clear and concise feel for the people who will read your sales letters. The same applies to blog posts and articles. For example, my ideal customer is a network marketer, home business owner, or Internet marketer. Think about the ideal prospect for your niche. Get into their heads. Determine what the reader of your letter wants. What is most important to your reader?
Dan Kennedy provides a special checklist (reprinted here) of smart questions to ask about your customers and prospects. More resources at www.dankennedy.com.
- What keeps them awake at night, eyes open, staring at the ceiling?
- What are they afraid of?
- What are they angry about? Who are they angry at?
- What are their top three daily frustrations?
- What trends are occurring and will occur in their businesses or lives?
- What do they secretly, ardently desire most?
- Is there a built-in bias to the way they make decisions?
- Do they have their own language?
- Who else is selling something similar to their product, and how?
- Who else has tried selling them something similar, and how has that effort failed?
The goal is understanding. To persuade someone, to motivate someone, to sell someone, you really need to understand that person.
Imagine how confident (and wealthy) you will become when you master these sales letter skills:
- Get Your Sales Letter Read
- Attention-Grabbing Headlines
- Addressing Price Objections
- Anticipate And Answer Questions
- How To Write Sales Pressure
- Product Guarantees
- Writing Sales Letters For The Internet
Think about the last 10 products you bought through direct mail or from a website. Did you notice the formula that each sales process used? How would you like to be able to write a sales letter easily by mastering a proven formula? You've been buying stuff for years. Now it's time to SELL stuff like a pro and become your own ATM machine.
Learn how to write a sales letter and transform your business. If you don't want to buy Dan's book, get it at your local library. Soon you can write your own ticket for ANY business or niche you choose.
To your ultimate sales letter,
Home Business in Today's Economy
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