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Freedom From False Expectations
There's a unique feature in network marketing culture that seems so contradictory that it never ceases to amaze me. It's the reason network marketing is so misunderstood. When you're first exposed to network marketing, they make it sound so EASY, even a 12-year-old can do it!
No wonder it has a bad rap. If people knew how much work it takes to become a professional, and how many years of consistent effort and skill is required, right up front... well wouldn't You want to know that?
It's true that you can start a business of your own for a low enrollment fee and that you don't need a college degree in order to be successful. It's also true that it's simple: sell more services and products and you will earn more money -- not just your personal sales but also the people in your sales organization (or "downline").
But... how do you feel about cold calling people who have no interest in what you're selling? Are you prepared to establish 'You, Inc.' online? Are you willing to invest thousands of dollars for training? Can you afford to travel to industry events several times a year? Do you have an outgoing personality? How will you find qualified people for your service or product, and how can your potential customers find you? How do you feel about making presentations? Do you have the skills you need to attract like-minded industry leaders? How will you pay for advertising without going broke?
Believe it or not, it's exciting to learn new skills. If you're just starting out, your top priority is to generate revenue AND leads while you're learning. The main thing is to be realistic and free yourself from false expectations of becoming a top earner overnight.
As a new sales rep in your network marketing company, you will get extensive training on approaching people offline. If not, find a company or sponsor who offers the best offline training for its reps. It doesn't stop there...
Online marketing is a powerful way to enhance your offline efforts. For many people, it's the preferred way to do business. Three established companies that offer outstanding online marketing training are Magnetic Sponsoring, the Renegade Network Marketer and MyLeadSystem Pro. They all teach how to build the 'You Inc.' business model that all top earners have achieved.
In the online sales world the list of skills can be daunting to a beginner:
- create a unique selling proposition (sales funnel)
- make a compelling offer in exchange for contact information (opt-in)
- create capture pages that convert into leads
- follow up with your leads (email marketing)
- build a relationship with the people on your list (establish trust)
- create sales letters that convert into sales
- create content your readers will love (know your audience)
Huh? Don't worry, there's a solution.
In October 2010 I got started training and learning part-time. I've learned a ton from many different top-earner trainers. Now I get everything I need for online marketing, lead generation and multiple income streams from one of the most trusted professionals in the online business training industry. Things really began to take off when I read Ann Sieg's book The Renegade Network Marketer. Any top earner will tell you, "never stop learning." Also stay focused and follow a proven system.
The secret is simple: The more you learn, the more value you can offer your potential customers and partners. The more people you help to solve their problems, the more successful you become.
Once you free yourself from false expectations about getting rich quick with network marketing, you can get on with creating a fabulous new career, a steady income and the lifestyle you desire.
Freedom from false expectations can apply to any area of your life -- close relationships, health, finances, family, friendships, your employer and even retirement. Getting real is NOT the same as disappointment. It's more like making adjustments. It frees you to cut through the nonsense and take action in a productive, practical way to get you closer to your ideals.
Remember: Stay on track, your dreams are waiting for you.
P.S. If you feel like you're working way too hard to build a team in network marketing and need some answers, this book is for you:
Go Pro - 7 Steps to Becoming a Network Marketing Professional
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